Dedicated treatment shampoo for all blonde, silver, grey and white colour tones. With blue-violet pigments, it neutralises yellowish tones that spoil the appearance of these delicate shades. The result is bright, cool and uniform colour that looks refreshed and revitalised. The hair itself is also given a boost in softness and sleekness, and this makes colour look even more reflective and stunning. Toning is done through blue-violet pigments, but the shampoo also defends hair from photooxidation. Blonde tones are heavily affected by UV rays, so a filter is applied to the hair to protect colour from harmful effects of the sun. This shampoo also features HYDRASOFT, an ingredient of vegetable origin, to reduce the aggressiveness of cleansing to ensure a soft and compact foam. With its important moisturizing properties, it increases hydration by 11.5% (compared to the test on the control strand). Contempora Toning Silver Shampoo is enriched with Seaberry and Blackcurrant Seed Oils. See below for more details.
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