A mild and effective cleansing shampoo, formulated to extend the life of semi-permanent and permanent hair colour between services. Suitable for all shades of colour. Free from harsh ingredients that strip colour. Leaves the hair feeling exceptionally clean and soft, especially if the hair has been treated with chemicals such as bleach and peroxide. Features a trio blend of essential oils to provide intense hydration, rehabilitating dry and compromised hair so colour is even more vibrant and dazzling after cleansing. A gentle formula that is vegan friendly and cruelty-free as well as salt and sulphate-free. As the hair is cleansed, special ingredients evenly coat the hair shaft and seal the colour so the lifespan of colour is increased while moisture is retained for a better look and feeling. Tip for explosive colour: Mix Hold Up Color Extending Shampoo with Crazy Color Hype Pure Pigment to achieve extremely vivid colour results. Add 1 pump of chosen hype pigment per 20ml of shampoo. Mix together thoroughly and lather onto hair. Let mix sit in hair for 1 - 5 minutes depending on desired depth of shade. Rinse out with lukewarm water. For even more moisture, follow with Crazy Color Rainbow Deep Conditioner.
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