Blonde hair typically takes a beating. Hard water exposure from unfiltered tap water leads to metal and mineral accumulation on the hair, causing oxidation and the dreaded dull brassy look. This buildup loves porous lightened tones like blondes, which is why these tones are known for being so hard to maintain. For the first time ever, TripleBright foam shampoo is able to remove all metal and mineral buildup, neutralize existing brass, and defend against future brass formulation on blonde tones - blonde like new, hair like new. See below for more information.
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