Buy online at wholesale pricing. Trade customers only. Specially formulated shampoo for chemically-treated hair that is ideal for setting and maintaining hair colour and for keeping hair elastic, soft and lustrous. Ideal for use after permanent colour for radiant results. Will have some effect on semi-permanent but ideally suited for permanent. Delicate Dual Action: After colour and anti-age colour maintenance - thanks to the low pH 4.5, this shampoo completes the setting of pigments deep within the hair to ensure durability and long-lasting colour brilliance. The hair naturally favours the pH balance levels and eliminates any alkaline residues that cause discolouration and fade durability and brilliance of color. Restores moisture and elasticity to re-establishing natural condition of the scalp and hair. How to use: After the emulsification and rinsing of colour, apply shampoo to damp hair, gently massage, leave on for 1-2 minutes and rinse thoroughly. Repeat if necessary. Follow with Post-Color Conditioner and then Post-Color ColorFix Spray.
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